---
title: We help media companies become AI-native.
description: We bring you the AI that decides what people read, watch and listen to next — the kind Netflix, Meta and Spotify built for themselves. So you grow the audience, understand it, and monetize it better.
url: https://preview.artificialpoets.com/home/
site: Artificial Poets
type: page
date: 2026-08-09T04:01:06+00:00
modified: 2026-08-18T19:27:30+00:00
image: https://preview.artificialpoets.com/wp-content/uploads/a13s-cards/1325-social-a8cf2858.png
---
# We Help Media Companies Become AI-Native

**For Publishers and Media Networks**

# We help media companies become AI-native.

We bring you the AI that decides what people read, watch and listen to next — the kind Netflix, Meta and Spotify built for themselves. So you grow the audience, understand it, and monetize it better.

[Request A Demo](/request-a-demo/)

Horse & Rider · Ride TV · Equine Network · Equus Magazine · The Score · Equine Network Lockup

## Media companies are competing against AI Overview search results

Google AI Overview Mode do not send traffic anymore and the social platforms decide what gets watched, with recommendation systems a decade in the making.

- **80%** Netflix's views comes from its recommendation systems, valued at ~$1B a year in retention
- **20%** Revenue lift from personalization, across consumer industries (up to 25% for the best)
- **−38%** Decline of Google search traffic to publishers in the 2025 alone.

## What becoming AI-native means

AI running the decisions that compounds.

- **Grow the audience you keep** — Every visit is a reader deciding whether to stay. The engine ranks your catalogue and serves each reader the next right piece of it — and one-page visits become sessions, on the traffic you already have.
- **Understand your audience** — Anonymous interest profiles turn reading behavior into an interest graph — what your audience wants that you've never given them, which questions your search box can't answer, what to commission next.
- **Monetize the attention better** — Deeper sessions are new impressions on inventory you already own — rendered inside your ad stack, your floors, your policy. Depth is the revenue lever the platforms can't touch.
- **Open revenue you couldn't reach** — Ask for the signup when a reader is deep in a story, not the moment they arrive — the point where they actually say yes. Then point the same engine at your video and podcast catalogues, so one audience carries across every format you own.

## Why we exist

> The best neural networks in media were built by companies that keep them. We exist to democratize those algorithms — the retrieval, ranking and retention models the platforms describe in their own research — as a deployment instead of a department, for every media company, not just the giants.
>
> — Matías Sanchez Mosies, Founder & CEO, Artificial Poets

**Introducing**

## Artificial Poets Platform

One engine behind every solution on this site. It learns your archive and your readers, then acts inside your CMS, your templates and your ad stack.

- It learns your archive: **Every story you have published, current again** — The engine understands each piece by what it is about, not when it ran or where it was filed. A feature from 2019 competes for the next slot on merit with one from this morning.
- It reads the visit: **What a reader wants, without asking** — Interest builds from what someone actually does in the session. No login, no third-party cookies, nothing leaving your domain. Useful on the second pageview, not the tenth visit.
- It chooses: **The right next read, not the popular one** — Someone comparing products and someone following a running story want different things. A most-read list gives both the same five links and serves neither.
- It serves: **There before the reader leaves** — The feed, the recommendations, the search answer and the signup ask all run on the same engine, in your templates and your ad stack. Any slot that arrives with them is yours to sell.
- It proves: **A lift you can defend, or we say so** — Every deployment runs beside titles that did not get it, plus a serving pause. That is how a result becomes a number you can take to a board instead of a vendor claim.

**OUR CUSTOMERS**

## Proof you can check

- [Horse & Rider Grew Pages Per Session 19% Without Growing Traffic](https://preview.artificialpoets.com/customers/horse-and-rider/) — In the first quarter after enabling the Platform, one in six Horse & Rider readers went past the first page, up from one in ten. Three comparable titles moved less than a quarter of a point.
- [Two Titles Grew Multi-Page Sessions 46%. The Comparison Group Fell 16%.](https://preview.artificialpoets.com/customers/equine-network-rollout/) — Equine Network enabled the Platform on two titles and left the rest unchanged. Over nine months the enabled titles grew multi-page sessions 46%; across the comparison titles the same measure fell 16%.
- [Equus Magazine Tripled the Sessions That Reach Five Articles](https://preview.artificialpoets.com/customers/equus-magazine-deep-readers/) — Most publishers measure whether a reader gets to a second article. This is what happens after that: sessions reaching three articles nearly doubled, and sessions reaching five tripled.
- [Mobile Multi-Page Sessions Rose 48%. The Comparison Titles Fell 23%.](https://preview.artificialpoets.com/customers/equine-network-segments/) — Mobile readers are the hardest to keep. Six of seven segments improved. The one that didn't is printed.

## Tools and research, free to use

The tools, checklists and research are open — checking our numbers is the fastest way to trust them.

- [You Can’t Get the Traffic Back. You Can Get the Session Back.](https://preview.artificialpoets.com/resources/traffic-back/) — The economics of session depth, and the causal evidence behind it: +53% pageviews per user, 95% CI [+48%, +58%], with the modelling assumptions written down.
- [Publisher Session Depth Benchmark](https://preview.artificialpoets.com/resources/session-depth-benchmark/) — What normal looks like past page two — multi-page share bands, the full depth distribution, device and channel splits, and the rate depth erodes when nothing is done.
- [Session Depth Assessment](https://preview.artificialpoets.com/resources/session-depth-assessment/) — Two numbers from your analytics place your single-page rate and depth distribution against a continuously measured publisher panel.
- [Session RPM Calculator](https://preview.artificialpoets.com/resources/session-rpm-calculator/) — What a measured session-depth lift is worth on your own inventory, from the +4% steady state to the +19% launch quarter.
- [The Vendor Claim Audit Checklist](https://preview.artificialpoets.com/resources/vendor-claim-audit-checklist/) — Fifteen checks in five groups — baseline, comparison, windows, mechanism, reversibility — for auditing any vendor’s engagement claim. Including ours.
- [Pilot Design Template](https://preview.artificialpoets.com/resources/pilot-design-template/) — The four decisions that make a pilot measurable — split, metric freeze, baseline, decision gates — as a worksheet you attach to the agreement.
- [Analytics Health Check](https://preview.artificialpoets.com/resources/analytics-health-check/) — Ten one-query diagnostics that catch broken metrics before they decide anything. Each exists because it caught a real failure.

## Latest from the blog

Measurement, session depth, and how to check an AI vendor's numbers.

- [Your Scroll Depth Metric Lies When You Run Infinite Scroll](https://preview.artificialpoets.com/blog/scroll-depth-infinite-scroll/) — Scroll depth measures how far a reader travelled through a document, as a percentage of that document's height. The moment the document grows while the reader is inside it — which is exactly what infinite scroll does — the percentage falls while actual reading rises. If your scroll depth went down after shipping a continuous-scroll experience, you may be looking at your best readers, not your worst.
- [We Ran the Same Analysis Five Ways and Got Answers From +32% to −4%](https://preview.artificialpoets.com/blog/engagement-lift-window-shopping/) — Window-shopping is choosing the start and end dates of a measurement — often unconsciously — until the number looks the way someone wants it to look. It requires no bad faith and no technical error. You just pick a calendar. We ran the same pre/post comparison on the same publisher panel with five defensible window choices and got a treatment-versus-comparison gap anywhere from +32 percentage points to −4.
- [How to Check an AI Vendor’s Numbers — Starting With Ours](https://preview.artificialpoets.com/blog/check-ai-vendor-numbers/) — Every AI vendor in publishing will show you a chart that goes up. The chart is real, the data is real, and the number can still be meaningless — because the decisions that matter happened before the chart was drawn: which window, which comparison, which metric, which segments were left out. Six checks expose those decisions. We run our own published numbers through each one, so you can see what passing and failing actually look like.
- [The Comparison Group Went Dark — and the Headline Number Doubled](https://preview.artificialpoets.com/blog/comparison-group-blackout/) — A comparison group is only as good as its tracking. Ours stopped reporting partway through a year-long measurement — every comparison site, the same week — and for a while nobody noticed, because the dashboards kept rendering and the treatment sites kept looking better and better. The headline from that period was +41%. The defensible number, once we found the blackout and rebuilt the panel, was +19%.
- [How Trustworthy Is Your Average Session Duration?](https://preview.artificialpoets.com/blog/session-duration-accuracy/) — Most session-duration and time-on-page metrics are computed from the browser's page-unload event — a signal that fires on a minority of pageviews, and a minority that is not randomly chosen. Across six publisher titles we measure continuously, unload coverage ranged from 62% of pageviews down to 21%. At 21%, a duration metric is describing a fifth of reading and silently discarding the rest. Before trusting the number, measure the coverage — it takes one query.
- [The Second Pageview Is the Last Metric You Still Control](https://preview.artificialpoets.com/blog/second-pageview-metric/) — Session depth is the share of your sessions that reach more than one page — and in 2026 it is the only major publisher metric whose fate is still decided on your own site. You cannot make search send the readers it used to send. You cannot reprice a programmatic market that is shedding volume. What you can decide is what happens in the thirty seconds after a reader lands.
- [Where Your Next 1,000 Subscribers Actually Come From](https://preview.artificialpoets.com/blog/deep-readers-subscriber-funnel/) — Every conversion a publisher cares about — newsletter signup, registration, subscription — draws from the same small pool: readers who went well past the article they landed on. That pool is the top of every loyalty funnel you run, most publishers have never measured its size, and on the network we measure it was quietly shrinking at every depth until something changed it.
- [Nobody Measures Past Page Two](https://preview.artificialpoets.com/blog/nobody-measures-past-page-two/) — Publisher analytics has exactly two standard depth numbers: bounce rate, which tells you a reader did not reach a second page, and pages per session, an average that a handful of outliers can drag anywhere. Between and beyond them sits a report almost nobody runs — the full distribution of how deep sessions actually go — and it is where reader behaviour, loyalty economics and product effects become visible.
- [Internal Traffic Went From 38% to 41%. That’s the Whole Strategy.](https://preview.artificialpoets.com/blog/internal-traffic-strategy/) — While publishers fought over shrinking external channels, the largest single "referrer" in the industry quietly became the publisher's own site: internal traffic rose from 38% to 41% of total publisher traffic as search and social receded. Three points of share sounds incremental. It is not — it is the only channel that grew, and the only one you own outright.
- [How to Structure a Vendor Pilot You Can Actually Measure](https://preview.artificialpoets.com/blog/vendor-pilot-structure/) — Most vendor pilots are designed to produce a deployment, not an answer. Everything ships everywhere, the metric gets chosen after the results exist, and the final meeting is two teams arguing about seasonality. The alternative costs almost nothing at signing time: enable on a subset, hold comparable properties back, freeze the definitions first.
- [Make Every Vendor Wait Four Weeks](https://preview.artificialpoets.com/blog/four-week-baseline/) — Before any vendor's feature turns on, their instrumentation should run for four weeks doing nothing but measuring. It is the cheapest demand you can add to a contract, it converts the eventual results from arguable to checkable, and the way a vendor reacts to being asked is itself the best free diligence you will run this year.
- [Seven Questions to Ask When a Vendor Shows You an Engagement Lift](https://preview.artificialpoets.com/blog/engagement-lift-questions/) — A chart that goes up answers nothing by itself — the meaning lives in decisions made before the chart was drawn. These seven questions surface those decisions in about fifteen minutes of any vendor meeting. They require no data team, only the willingness to sit through the pause after you ask. We sell one of these products; these are the questions we think you should be asking us too.

## Start with your own numbers

We read your analytics with you for twenty minutes and tell you what share of your sessions stop at the first page — and what becoming AI-native would realistically move first for titles like yours. You leave with the annotated read, whether or not we ever talk again. 20 minutes · your analytics · no deck.

[Book a session-depth read](/contact/)